A renewed identity, the same ambition: innovating for and with farmers
The Sower: the living expression of RAGT Seeds’ DNA
For more than a century, the Sower has been the emblem of the RAGT Seeds brand. It represents both the company’s core business and the farmers it serves every day. More importantly, It symbolises a research approach that places people at the heart of innovation, one inspired by farmers’ needs, powered by new technologies and always guided by the expertise of our people.
By evolving this iconic figure while remaining true to its heritage, RAGT Seeds reaffirms the principle that has always guided its work: understanding before innovating. From the earliest stages of breeding, local challenges and farmers’ expectations shape every decision. New varieties are then evaluated over several years through extensive field trials under real farming conditions, ensuring they consistently deliver performance and local adaptation before reaching the market.
“Our identity is evolving to better reflect what has made RAGT unique for more than a century: innovation inspired by farmers’ needs, powered by the best technologies and always validated in the field. Understanding before acting, observing before innovating, and proving before promising is not simply our philosophy; it is how we develop every new variety.”
Damien Robert, Chief Executive Officer, RAGT Seeds
A visual identity true to RAGT Seeds’ heritage
RAGT Seeds’ new visual identity modernises the brand while preserving the distinctive elements that make it instantly recognisable. Across all communication materials and seed packaging, the logo now appears prominently at the top, retaining its iconic features while adopting a more contemporary expression.
The brand’s signature yellow and blue colours have been refreshed with modern shades, while each crop is identified by its own dedicated colour. Information has also been reorganised and prioritised to improve readability and enable quicker product identification.
From September 1, 2026, this new visual identity will be progressively rolled out across all communication materials, digital platforms and seed packaging, including the Deleplanque brand, which will now be presented under the RAGT brand.
A signature that reflects RAGT Seeds’ expertise
Supporting this renewed identity is the new signature, Breeder & Seeds Expert, which reflects RAGT Seeds’ expertise across the entire value chain, from plant breeding to seed production.
More than a statement of expertise, it represents a way of working built on observation, close collaboration with farmers and the validation of innovation through real-world field testing. It embodies the guiding principle that has shaped RAGT Seeds since its origins:
Understanding before acting. Observing before innovating. Proving before promising.
The new logo will be published on social network the 1st September.
